WILD CREEK® BRAND OPPORTUNITIES
Wild Creek® is an independent Australian art and film studio.
We document the lived human experience through raw, unscripted storytelling focused on interesting identities and rogue wildlife encounters across the Australian outdoors. Much of our work is undertaken in remote regions, often accessible only by boat or off road travel.
Our work is curated in the field by a Northern Territory born artist with a lifelong connection to the outdoors, supported by a small, trusted team.
OUR AUDIENCE & REPUTATION
We have a diverse mature aged audience, with strong crossover into outdoor, trades, emergency services, hunting, fishing, and adventure communities.
Our content reaches millions organically with strong retention and repeat viewership, influenced by our reputation built in the field, not behind a desk, documenting real people and real environments through firsthand experience.
WHAT WE OFFER PARTNERS
Our work is carried out in the field, not staged or simulated. Equipment and services are used as part of real operations in remote environments, under the same conditions they would face outside of a production context.
We operate independently and manage the full process end to end. This includes planning, logistics, access, filming, and on ground execution. Partners are not required to manage crews or activations. Their products or services appear naturally through use, presence, and relevance to the work being undertaken.
Brand representation is embedded within the narrative rather than overlaid. When something is shown, it is because it is being used, relied upon, or encountered in context.
Partner involvement may take the form of:
• Inclusion within long form documentary films.
• Short form field based content and social reels.
• On location use and visual presence during operations.
• Limited run or project specific merchandise.
• Licensing and usage rights where appropriate.
• Written publications, field notes, or reviews.
This approach is designed to reflect how the work is actually done, and how partners genuinely fit within it.
OUR APPROACH
Wild Creek operates independently allowing us to tell stories in their real and raw form, without pressure to reshape narratives for marketing outcomes.
We travel Australia wide and work with a diverse range of identities, from the isolated bush character, crocodile rangers, retired cops and the odd highway rogue. We understand the legal and cultural requirements around commercial filming and photography, and we take the responsibility of handling other people’s stories seriously.
Our work is released once, therefore accuracy and care are critical.
BRANDS & PRODUCTS CONSIDERED
We work with established, registered businesses that align naturally with our field based work and audience. Our focus is on proven products and services with a track record of real world use. Early stage or untested ventures are generally not a fit.
Brands we consider typically:
• Prioritise credibility and function over volume or hype.
• Build equipment or services intended for practical, real use.
• Understand and respect regional and remote Australia.
• Are comfortable operating in unscripted, uncontrolled environments.
• Take a long term view on association rather than short term exposure.
We keep our partnerships limited to ensure they remain practical, relevant, and authentic.
REACH & IMPACT
Our audience is built organically and are highly engaged across our online platforms. We do not rely on paid reach or inflated metrics. Viewers find our work because it is authentic, field driven, and trusted.
Our films and short form content reach large audiences with strong retention and repeat viewership.
Exposure within our work is long lived. Documentaries continue circulating long after release, and short form content is reshared across platforms. Products shown performing in real field conditions carry credibility.
